HD or 4K resolution, increasingly available in amateur devices, is not a measure of quality. Concept Works has the highest class equipment. Used in the company "DSLR rig" with a Sony A7s converter, it will record the purest picture possible, without noise and digital artefacts, even in low light. This minimizes the need for lighting the plans with studio lamps, which makes the picture very natural. Another advantage that benefits from traditional cameras is the ability to use any lenses, so you can operate the depth of field freely, for example, to highlight the first plan on a blurred background. Using a wide-angle lens, you can even capture tight spaces in the frame. TELEPROMPTER is also irrelevant, thanks to which the filmed person can read the text scrolling directly from the camera lens, like in television.
Concept Works' machine park is also richer with a drone with excellent image stabilization, a camera arm (the so-called jib or a crane allowing to lift the camera in every direction), slider - a one-meter camera ride, a gyroscopic camera stabilizer for performing dynamic and at the same time smooth shots. There are many other equipment on hand, i.e. lighting, a set with a photographic background, high-quality wireless microphones, as well as one of the best tripods with a 100mm bowl. It depends on the parameters of image stability, smooth start and frame stop, as well as a steady panning rate.